By Loyd Matare
President Emmerson Mnangagwa says Zimbabwe has thrown open its doors to the world, showcasing its natural treasures, cultural heritage and innovative tourism products.
Speaking at the official opening of the Sanganai/Hlanganani/Kumbanayi World Tourism Expo in Mutare today, he described the event as a dynamic marketplace where “culture meets commerce, nature meets innovation, and Zimbabwe positions itself as a premier tourism destination.”
This year’s edition, running under the theme “Devolving Sustainable Tourism Development: Our Future,” marks the first time in 18 years that the Expo is being hosted outside Bulawayo.
Mnangagwa said the move aligns with his government’s devolution policy and shines a spotlight on the scenic Eastern Highlands.
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“Nyanga’s misty mountains, Vumba’s lush forests and Chimanimani’s dramatic landscapes have long been Zimbabwe’s hidden treasures, and now the world can experience them,” he said.
The Sanganai Expo, now a cornerstone of Zimbabwe’s Meetings, Incentives, Conferences and Exhibitions (MICE) tourism, has grown into a globally recognised platform since its inception.
The President noted that Zimbabwe was riding the wave of global tourism growth to boost the economy.
“According to the UN Tourism Barometer, international arrivals grew by 11% in 2024. Zimbabwe is riding this wave of growth, with tourism contributing 15% to GDP.
“Our focus is to ensure local communities benefit directly from tourist spending while preserving cultural and natural heritage,” he said.
He commended the participation of the private sector, SMEs and youth innovators, urging them to take advantage of the platform.
“I was encouraged by the creativity and innovation on display. I urge SMEs and youth to package authentic products that build on our rich heritage and culinary arts.
“Together with our local players, you are key in expanding Zimbabwe’s reach and ensuring high-quality, affordable experiences.
“The success of this Expo will be measured by the contracts signed, investments secured, jobs created and stories shared long after it ends. Let us build on this momentum to cement Zimbabwe’s place on the global tourism stage,” he said.
